Cristal partners with PURETi to revolutionize window cleaning and glass maintenance

Have you ever dreamed of glass surfaces in our homes and offices, not only staying cleaner for longer, but also purifying the air we breathe all around?

Finally, this dream becomes a reality as Cristal partners with PURETi to deliver a series of ground-breaking and unique PURETi Clean & Fresh window and glass cleaning products.

The partnership has already delivered enhancing innovation that uses the Power of Light to Clean™. PURETi Clean & Fresh improves indoor air quality by oxidizing harmful organic particles, including VOCs, making the air cleaner for your employees, customers and family.

Additionally, PURETi Clean & Fresh brings out a brilliant, high-definition look to your glass and transforms it for easier, faster and safer cleaning. It is the only window cleaner that can achieve these results by using CristalACTiV™ TiO₂ catalysts to deliver results that could have been considered magic if they were not rooted in decades of research and scientific innovation.

PURETi has selected to partner with Cristal due to its long history of proven experience and its proprietary technology in environmental catalysts and photocatalysts. CristalACTiV™ high quality ultrafine titanium dioxide technology will be integrated with PURETi’s own proprietary film formers to produce water-based solutions that can be spray applied to create self-cleaning, air-purifying surfaces both indoors and out.

The Cristal-PURETi partnership will promote increased awareness and use of photocatalytic materials in a variety of industries including facilities maintenance, education, hospitality, solar and automotive. Glen Finkel, PURETi’s co-founder and President stated, “We are committed to driving broad acceptance and application of photocatalytic technology to help solve significant real world problems today. By partnering with Cristal and integrating CristalACTiV™ in our products, customers can trust they are purchasing the most advanced and highest quality photocatalytic materials available on the market.”

As we begin to see the effects of our knowledge sharing and joint marketing efforts, we hope to raise the awareness and uptake of the full range of market-leading technologies consumers can use to tackle the environmental challenges that they face in their everyday lives.