At a cross roads? Have a breath of fresh air!
An eye catching giant poster in the heart of London is helping to tackle air pollution with the help of CristalACTiV™ technology.
The poster, advertising Naked Juice, has been designed to showcase one of their fruit smoothies – the product is good for the consumer, and the advertisement is designed to mirror that in being good for the environment.
The advertising material is coated with a PURETi™ photocatalytic surface treatment that reacts with natural UV light to reduce the levels of harmful pollution from road traffic. This treatment not only enables the poster to clean the air around it but also makes its surface cleaner.
As you may recall from the last edition of our newsletter, Cristal is now the exclusive supplier of the active ingredient in the treatment – high quality ultrafine TiO2.
The poster is located on the busy Pentonville Road which runs between London’s King’s Cross and Old Street ‘Tech City,’ bringing the healthy fruit juice brand to its millennial market in an environmentally friendly way.
This is a great example of the fruitful work of Cristal’s partnership with PURETi™ – promoting increased awareness and use of photocatalytic materials in a variety of industries to help solve significant real world problems today.
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Tronox is continuously developing new CristalACTiV™ materials to meet existing and future environmental regulations and respond to the needs of innovative applications.